Overview
This case study highlights how Infrasity helped Terrateam, a Netherland-based startup, achieve rapid growth through strategic, high-impact technical content. We at Infrasity focused on keyword research, SEO optimization, and developer-focused messaging. Terrateam witnessed website traffic growth by 405% in just 90 days and boosted organic traffic by 13.8%.
Key Insights
We got an opportunity to partner with Terrateam, a Netherlands-based startup that automates Infrastructure as Code and integrates seamlessly with GitHub workflows. Using tools like Terraform, OpenTofu, CDKTF, and Terragrunt helps teams build, manage, and deploy infrastructure. Our collaboration led to steady traffic growth until April 2024. Then , after a brief pause, we resumed the services workflow for Terrateam in September 2024, resulting in an organic traffic surge. Our dedication to writing, researching, and optimizing SEO-driven tech blogs resulted in notable improvements in both website and blog traffic.
Initial Hurdles
Terrateam faced a critical challenge in boosting its online visibility and user engagement. Their primary issue was the need to significantly increase website traffic and enhance the overall user experience through strategic content development that has the right match of keywords.
The Strategy
To begin with the task, we started by building a custom content calendar for Terrateam that highlighted the broader areas that were to be targeted by our Tech content writers. But before starting the Research and Content copy, both Terrateam and us at Infrasity discussed the audience persona. It was clear throughout the meetings that both DevOps and Infrastructure Engineers shall be the primary readers and contributors.
Before guiding on directly to the messaging, we at Infrasity thought about the focus areas for Engineers. From the first go, it was clear to do a bit of research on what all Engineers are looking for in content. Keywords like "RBAC with Terraform" or "Terraform cloud alternatives" were mostly searched as they solve real problems engineers face.
After further brainstorming, we started the compilation process. Our focus was to write every blog piece while keeping DevOps engineers as the primary readers. Throughout the content creation process, we never lost focus on both quality and narration.
The blogs that were written by us talked about the biggest pain points such as Managing terraform state or setting up RBAC. Apart from regular easy-to-understand write-ups, the other things that we highlighted talked about how Terrateam's feature makes DevOps Engineer's life is easier, along with easy-to-follow tutorials.
Blogs such as-
RBAC with Terraform
OPA with Terraform
Terraform cloud alternative
Migrating Terraform state between backends
Not only were they about keywords, but they were also about solving problems that Engineers face every day.
How we created a Master-Content
By now we were absolutely clear on how the content piece would look like. With the use of the right keywords and clear and concise messaging while knowing about the Target Audience, we were ready to craft a Problem-solution-centric blog.
The steps that we followed:
Clear Message, Then SEO: First, we focused on writing content that engineers would want to read. Then, we made sure it ranked well on SERP. The message always came first.
Got Feedback, Made It Better: We didn't just write and publish. Every draft was reviewed by real engineers to make sure it was helpful, accurate, and made sense.
Focused on Teaching, Not Selling: We didn't shove the product in their face. Instead, we focused on teaching them new skills and solving real problems they deal with every day.
Apart from that, we prioritized keywords simply by focussing on ToFu and MoFu content. While listing these keywords, we focused on some critical areas like keyword competition and how they were being responded to in developer communities were studied to gain the best possible results. Once this was done, we chose specific topics based on the keywords and wrote blogs accordingly.
This is how we made content that engineers trust and traffic that keeps growing.
This strategy enhanced their website structure and improved user experience, resulting in increased web traffic and better engagement metrics.
The Outcome
Within just 14 days, we achieved a 15% increase in traffic to Terrateam's site. Over the last 90 Days, the website has seen a 13.8% boost in organic traffic, with a significant portion attributed to our SEO efforts.
From technical blogs to how-to guides and explainer videos, every piece of content was crafted to engage the right audience
Future Plans
Based on the success that we have achieved so far, we would continue expanding the content strategy by delivering new content as well as optimizing existing content to maintain high search result rankings. For working for Terrateam has been an exceptional journey, and we would be more excited to carry on several tech content-related duties for many more years to come.
About Infrasity
Infrasity specializes in helping engineering organizations drive growth through organic, technically credible content. Our in-house engineers work hands-on with products to create high-impact blogs, whitepapers, technical guides, and videos that resonate with developers. We help companies cut through the noise, delivering content that fuels growth and connects deeply with the target audience.
