Introduction

You might have heard of search engine optimization (SEO) several times, or you could have already been utilizing it. But what the heck is Answer Search Engine Optimization (AEO) now?

Is it something related to SEO only, or something different? Well, when I started learning about it, I realized that it's such an interesting approach to gain visibility over search engines.

With the advent of AI overview, the concept of AEO also came into action. There's so much I want to share with you about it, especially the types of content you can create to leverage it. Also, some important tips for you to consider while creating that content for AEO.

But First, Let Me Tell You – What Is AEO?

Answer Engine Optimization is a technique that optimizes your content to get visibility in featured snippets, AI overview, and voice search results. It involves creating the content in a way that you are answering their specific search query. It can be in question form or as a statement.

For example, "What is answer engine optimization?" would be a question search query, and "Difference between AEO and SEO" would be a statement search query. Just a quick info - the next section covers the difference between them.

Back to the concept - Answer engine optimization is a great way to enhance your visibility on the search engines and reach your target customers. It's something that helps you stay on top, even above sponsored web pages and top-ranked sites.

Therefore, follow just one simple technique - curate your content in a way that answers the common search queries on the search engines. There are more tips on AEO, but first, let us understand the key differences between SEO and AEO.

SEO vs AEO: Are They Different?

If you are assuming that the concept of AEO in SEO is a thing - that's not true! These two are different approaches to optimizing content and increasing your visibility over search engines.

What Types of Content Work Best for AEO?

Your content marketing strategy must be including several types of content; however, add the following types of content to it if you haven't already.

1. Definition-based Content

Definition-based content refers to content that provides clear, concise, and direct definitions of terms, concepts, or topics. It is optimized to show up in Definition Boxes or Featured Snippets at the top of search results when users ask "What is..." or similar informational queries.

For example, when you search for "what is llms.txt," the featured snippet displays the definition of the search query.

According to a study conducted by Ghergich & Co. and SEMrush, the featured snippet is roughly around 45 to 50 words. Therefore, ensure that you write the definitions in smaller sentences.

2. Ordered List Content

An ordered list content is a numbered list of items. It is a strategic way to improve visibility in featured snippets, especially for queries regarding tutorials like "how to create a landing page." Google often pulls from ordered lists when a clear sequence is needed and displays web pages in the AI Overview as well as featured snippets, as it helps users quickly grasp the process.

You can also create transactional content that will be suggested in the AI overview, such as "best project management software for remote teams."

3. Use Case Guides

Use case guides are a great way to demonstrate how your target users can solve a specific problem using your SaaS product. For example, a search query for "how to configure AWS CLI" provides articles in the AI Overview.

4. Comparisons

The target users search for SaaS product comparisons when they want to evaluate which product is more efficient and will provide them with better features, pricing, and productivity.

You can utilize this aspect and compare your product with your competitive product, highlighting your value proposition against them. For example, here the search query is about comparing two infrastructure automation tools.

5. FAQ Section

The FAQ section at the end of your content or an FAQ page on your website is a smart way to incorporate the relevant search queries related to your product or niche. This makes it highly AEO-friendly.

Ensure that you cover the common and trending search queries in question or statement form with short and crisp answers. Also, leverage schema markup to enhance the visibility of your FAQs.

These were some of the content suggestions that can help you gain visibility, leading to website traffic, awareness, and ultimately, conversion. Now, before you start creating these types of content,

Follow These Tips on How To Do AEO

Answer engine optimization is a majorly simple process, except for one that is a little technical. I have discussed some of the best answer engine optimization solutions for AI tech and other niches:

Let's just say your product is a project management software for remote teams.

1. Identify the User's Intent

Answer engine optimization works well for primarily content based on informational user intent. However, it can also work for transactional, commercial, and navigational user intent, where the target customer is seeking knowledge or planning to buy a product.

It could be about use cases, new concepts in your niche, tutorials, or a comparison of your product with competitors. Plan the topics you can write about based on your niche. Additionally, analyze the People Also Ask tool on Google to find out the search queries.

For example, they may be searching for:

How to use project management software? (informational intent)

2. Conduct Keyword Research

Research about the target keywords, especially long-tail keywords, which are question-based. This is because the target users search specific queries in the search engine. Use keyword research tools like Google Keyword Planner, Semrush, and Ahrefs to identify them.

For example, I researched the relevant keywords for the term "project management software" on Semrush, and these were some of the keywords that depicted the informational search intent.

3. Create Answer-focused Content

Create high-quality and answer-focused content without beating around the bush. Provide answers directly, which can be easily identified by the search engines.

Mention the answer in a concise manner right after the heading. You can also bold it or write in italics. Make it structured, meaning that write it into segments using subheadings (H2s), numbered lists, or bullet points.

Discuss additional questions related to the primary search query, which is likely to be searched for later. Add some visuals like infographics, charts, and tables to simplify the complex process. Also, keep it conversational so that it is well-optimized for voice search queries.

Creating AEO-based content can be tricky and requires expertise in creating well-optimized content - that's where a team of experts at Infrasity comes in to help B2B SaaS startups like you. The discussed types of content are produced by our team of developers, writers, and graphic designers - not just AEO but SEO-optimized, too.

4. Integrate Schema Markup

Schema markup assists search engines in comprehending the context of your content. Once they have a good understanding of it, and if your content is of high quality and original, it is likely to make it appear in featured snippets and AI summaries. Create an FAQ schema addressing the frequently asked questions in your articles. This will also help increase the possibility of your visibility in the "People Also Ask" section of the search engine results page.

Utilize tools like Google's Structured Data Markup Helper to generate schema markup for your FAQs and test it using Google's Rich Results Test.

Conclusion

Answer Engine Optimization is an approach that can help you reach your target customers by answering their specific search queries through content. These queries could be in a statement or a question form.
How can it be efficient for you? The search engine will possibly display your content in the featured snippet, AI overview, or voice search results. You can leverage AEO by creating several types of content - use case guides, comparisons, definition-based content, FAQs, and ordered list content.
Additionally, make sure to identify the user intent and relevant keywords to create high-quality content that will help you achieve visibility at the top of the SERPs.

FAQs

1. Will AEO (Answer Engine Optimization) Affect How Google Ranks Content in the Future?

AEO is meant for specific search queries that mainly have informational intent. Google tends to find out the content that answers those queries in a direct and concise manner. So yes, AEO will likely affect the way Google ranks content in the future.

2. How Can AEO Improve Website Traffic and Engagement?

Answer engine optimization improves website traffic and engagement by providing information sources with direct and concise answers. This results in lower bounce rates, improving the domain and page authority of the website.

3. Is It Guaranteed That My AEO Content Will Appear in Featured Snippets or AI Overviews?

While AEO techniques will enhance your content and make it more understandable for search engines, it is not a sure-shot formula to gain that visibility. It depends on the quality of your content and competitive websites.

4. How Do I Gauge AEO’s Success?

To gauge the AEO's success, identify whether your content is gaining visibility in featured snippets, voice search results, or AI overview. Additionally, track the website traffic and bounce rate to understand user engagement. These metrics will help you refine your AEO strategy.

5. Do I Need Technical Skills To Implement Answer Engine Optimization?

Answer engine optimization is more about creating high-quality and well-structured content that answers user queries in a direct and concise manner. However, you need to have some technical knowledge to write and integrate schema markup in your website content.

While some technical skills (like schema markup) may be helpful, much of AEO is about creating clear, well-structured content that answers user questions.