Why SaaS Startups Need Video Content to Drive Growth?

B2B SaaS companies are increasingly turning to video content to explain their product's features, showcase how their product works in real-time, or simply for marketing. Video content for SaaS has the potential to include not only a voice but also complementary visuals that effectively communicate the nuances of your product and establish your distinctive brand identity.

For instance, Adobe Marketing Cloud is a B2B SaaS product with integrated digital marketing tools designed to enhance customer experience. To create awareness around it, Adobe chose video ads and made an ad that was a piece of art in itself.

So, it begins with a secret agent running from enemies in a high-tension chase scene. He then walks into a luxury hotel and asks the receptionist for keys to his pre-booked penthouse named Hunter. Well, the receptionist is not quite able to find a penthouse since some other person handles pre-bookings, and bookings on the app get too confusing for the hotel to handle. So, the secret agent ends up getting caught by those chasing him — all because of poor customer service, which Adobe Marketing Cloud can help improve.

If you also want to create engaging videos for your SaaS product's marketing, check out these B2B video production agencies for SaaS.

Best B2B Video Production Agencies for SaaS

1.Infrasity

Infrasity is a holistic SaaS marketing agency that produces B2B SaaS videos. It helps early-stage and Y-Combinator startups make product explainer videos, converting your product's key features into videos that engage with your ICP — be it developers or investors.

Infrasity curates:

• Product Explainer Videos
• Technical Videos Showcasing Hands-on Use Cases

Let's see how it works:

Step 1: Access to your SaaS Product
You only need to provide Infrasity access to your product and its features. It can be the finished product or a trial version. From there, the video production and developer team gets to work understanding your product.

Step 2: Integrating the USP and Brand Voice in the Video
Despite the video being technical, it still needs to keep the distinctive voice of your SaaS brand intact and highlight your unique selling proposition. Incorporating the brand voice and USP forms the second step of video production.

Step 3: Creating a Feedback Loop
No one knows your SaaS product better than the people who have built it. Infrasity maintains a constant feedback loop so that the explainer video can include all the elements you deem necessary.

Within two days, you get a video packed with your product's value propositions, ready to be published on your website or sent to your developers and investors.

Who is it for?
Infrasity is one of the top explainer video companies focusing on core technical clients, including early-stage SaaS startups.

Notable Clients: Kubiya, DevZero, Aviator

2.Hey Digital

Hey Digital is a digital ads and marketing company specialising in driving the sales pipeline and revenue for your B2B SaaS company through video advertisements. They promise personalised marketing that fits your particular SaaS product and brand voice.

Hey Digital drives growth through video advertisements by:

• Curating a SaaS-specific expert team
• Revamping and updating older video ad campaigns
• Video testing and experimentation

Who is it for?
Hey Digital is a B2B video marketing agency that runs paid advertising campaigns for the B2B SaaS industry.

3.Videodeck

Videodeck is a B2B SaaS video production company specialising in end-to-end video-related tasks — from shooting and editing to distributing the content. On the distribution end, they also perform webinar repurposing and help with YouTube channel growth.

Videodeck creates an array of video content for B2B SaaS, including:

• Animated Product Videos
• Educational Videos
• Video Courses and Tutorials

Who is it for?
Videodeck is focused on B2B SaaS companies.

4.Blue Carrot

Blue Carrot's USP is curating immersive media experiences to communicate complex concepts in a simplified way. With over 10 years of market presence, Blue Carrot has carved a strong position in the SaaS marketing space for video content.

Blue Carrot delivers video content based on:

• Aligning with the visual guidelines of your SaaS company website
• Research-based and target audience-specific videos

Who is it for?
Blue Carrot draws clientele from several industries, including B2B SaaS, Fintech, NGOs, and more.

5.Content Beta

With an impressive video portfolio for B2B SaaS companies, Content Beta’s video content aims to educate, engage, and convert. They also offer design services as part of their B2B SaaS marketing packages.

Unique selling propositions offered by Content Beta:

• Digital assets including product explainer and demo videos
• How-to guides in video format
• On-demand creative support — from fixing design issues to improving the user experience of your website

Who is it for?
Content Beta exclusively caters to B2B SaaS companies looking to create effective marketing content.

Notable Clients: Nectar HR, Panorays, Spinify

Conclusion

Video content for B2B SaaS — whether it's product explainer videos or real-world use cases — is a powerful way to capture your audience's attention. It offers SaaS companies the opportunity to leverage popular culture references to highlight customer pain points, like the Adobe Marketing Cloud video advertisement that used the familiar trope of a chase scene to connect with viewers.

Have you always wanted to showcase your SaaS product's powerful features through video but don't know where to start?

Have you been producing a lot of organic technical content in the form of blogs and documentation, but now want to venture into video content to engage your audience more deeply?

Book a demo with Infrasity to get started with video production for scaling your B2B SaaS enterprise.

Frequently Asked Questions

1.What is SaaS Video Production?

SaaS video production refers to the complete process of creating video content for marketing a SaaS company or its products. This includes product explainer videos, use cases in video format, how-to guides, and video advertisements. Since it’s a video medium, you can get as creative as you want — from storytelling to animation — under the umbrella of SaaS video production.

2.How will video content help my SaaS business?

Videos are incredibly engaging and effective at the top of the funnel for customer acquisition. They spark interest and increase time-on-site, while also driving organic traffic. Video content helps communicate the nuances of your SaaS product more clearly and makes it easier to reach a broader audience.