Introduction

Have you ever wondered how your competitors are ahead of you regarding ranking on the first search engine result page? What kind of strategy have they developed to be in the lead? The answer to this lies in understanding the concept of keywords.

Your target audience searches certain words or phrases on the search engine. These sets of words are known as keywords. Some users might search for either short tail keywords or long tail keywords. It depends on their intent of finding out about specific products or services.

But how would you know what keywords your target audience input in the search bar of the search engine? This article discusses everything you need to know about long tail vs. short tail keywords.

What are Short Tail Keywords?

As the name suggests, short tail keywords typically range from one to three words. These types of keywords do not specify the exact intent of the user. They might want to buy a product or service or educate themselves.

Short tailed keywords have high search volumes as they have a broad appeal. This characteristic makes them face high competition in the search engine.

For example, suppose you are a B2B content marketing service provider. You have used a short tail keyword like "content marketing" in your content. In this case, ranking your content will be very tough since this keyword is generic and will have a lot of competition.

You will compete with educational blog websites, services, and online learning platforms. The conversion potential will be low even if you drive traffic using these keywords. It will be low because the keyword will attract a varied audience with differing needs.

What are Long Tail Keywords?

Long tail keywords are particular phrases that are relatively longer. They typically range from three to five words. These types of keywords specify the exact intent of the user. The intent could be either seeking educational content or services.

'Content marketing tools for tech businesses' and 'b2b tech content marketing agency' are some examples of long tail keywords. Such keywords allow businesses to attract their target audience when integrated into the content.

The long-tail keywords have a lower search volume compared to short tailed keywords. However, they help businesses drive conversions when integrated into the content.

Difference Between Long Tail Keywords and Short Tail Keywords

Short tail keywords include a few words ranging from one to three, whereas long tail keywords have a word count above three. The latter helps understand the search query, whether buying a specific product or seeking general information.

Since most individuals search queries in one or two words, the search volume becomes higher than long-tail keywords. The higher the search volume of the keyword, the higher will be the competition between them. Therefore, short tailed keywords have relatively higher competition in ranking in the search engine.

Since the long tail keywords specify the user's search intent, the short tail ones might not have the upper hand in driving conversions. Therefore, it is not definite that a higher search volume keyword will effectively increase the conversion rate for businesses.

How to Find Long Tail Keywords and Short Tail Keywords?

Now that you know about long tail and short tail keywords, it is time to understand how to conduct keyword research. There are various tools in the market that help users to research relevant keywords.

Google has its keyword research tool, Google Keyword Planner. It identifies short tail keywords and explores broader search trends. Ahrefs and SEMrush are some great long tail keywords research tools.

Here's how you can find relevant keywords using Ahrefs' Free Keyword Generator Tool:

1. Navigate to Ahrefs' Free Keyword Generator tool.
2. Select your desired search engine and location where you would like to reach your target audience.

3. Input the set of words related to your topic or service. Then, click on ‘Find Keywords.’

4. You will find specific short and long-tail keywords you can integrate into the content to reach your target customers. You will find mainly short tail keywords in Phrase Match, and long tail keywords in Question format.

These steps allow you to research keywords using tools and upscale your content.

How to Integrate Short Tailed Keywords Into Your Content?

To add short tailed keywords to your content, you can utilize the following strategies:

1. Optimize Main Web Pages

Short tail keywords are essential for driving brand visibility. So, they work best on main web pages, such as the homepage, product pages, and primary service pages. Including broad terms in these web pages increases the chances of your content ranking for general high-volume searches.

2. Leverage PPC Campaigns

Even though short tailed keywords are expensive for running PPC campaigns, their higher search volume can effectively attract the target audience. Utilize them in Google Ads or social media ads to reach potential customers and benefit from the campaign.

3. Integrate Short Tail Keywords in Meta Tags

Since short tailed keywords have a high search volume, include them in meta titles, descriptions, and URLs. This keyword integration strategy will help increase visibility on search engine results pages (SERPs).

4. Create Informational Content

You can create informational and educational blog articles around broad topics to build an online presence. For example, the content may revolve around content marketing. Such content with relevant keywords can introduce readers to your business. Additionally, it will lay the foundation for later stages in the customer journey.

How to Add Long Tail Keywords Into Your Content?

Integrating the SEO long tail keywords into your content helps reach your target audience and drive maximum conversions. Here are some tips for leveraging these types of keywords:

1. Content Clusters

Develop content clusters around a central topic, linking related articles with different long tail keyword phrases to create a comprehensive resource.

For example, an email marketing blog could create a central post about "what is content marketing." This central post could be linked to articles on "top 5 content marketing agencies" and "best content marketing tools."

2. Detailed How-to Guides

Create in-depth guides or tutorials that integrate long-tail keywords, offering actionable insights. An article titled "How to use Content Marketing Tools" can engage high-intent users aiming to gain some practical knowledge.

3. User-generated Content

You can add a CTA for the readers to comment down their queries or share their experiences in the comments section. The comments can lead to an organic integration of long-tail keywords on the web page.

For example, an article might prompt users to share their opinions and experiences with specific content marketing tools. When they comment regarding particular tools using relevant keywords, it might lead to a boost in engagement.

Note: Integrating short and long-tail keywords effectively can help reach the target audience, build awareness, and improve the conversion rate.

Conclusion

Businesses can significantly reach their target audience using a set of relevant keywords. Using a specific set of long-tail keywords and short-tail keywords can help create valuable content. Both types of keywords have unique characteristics, helping your business drive engagement.

Short tail keywords elevate the content that would reach a large audience better. Contrastingly, long-tail keywords enhance the content in a way that would reach the niche audience. A business can benefit from a combined set of keywords, including short-tail and long-tail keywords, to increase its website's visibility.

It takes extensive efforts to produce valuable content, especially technical content. Book a Free Demo with Infrasity to build a robust online presence.

Frequently Asked Questions (FAQs)

1. Why Are Short Tailed Keywords Important?

Short tailed keywords are essential for building an online presence among a large audience. They help increase awareness in the digital world and are effective in running ad campaigns.

2. How Are Short Tail Keywords Different From Long Tail Keywords?

All keywords help attract search traffic but differ in scope and specificity. Short-tail keywords have high search volumes; hence, they are competitive. Additionally, they have a broad search intent.

The long tail keywords have a low search volume. It means they are less competitive. However, they have a specific search intent.

3. How Are Long-tail Keywords Beneficial?

Long tail keywords bring multiple benefits. Since they target specific needs, they attract users who will potentially engage or convert. Long tail keywords also allow you to address niche topics, build presence, and create content that genuinely resonates with audience needs.

4. Can SEO Long Tail Keywords Be Effective for Small Businesses and Startups?

Long tail keywords can effectively scale up the content for startups and small businesses. These keywords can enhance the web page's visibility and reach potential customers.

5. Which is Better Among the Long-tail Keywords and Short-tail Keywords?

Both of them are relevant for optimizing content to reach desired audience. When utilized smartly in the content, they can be lucrative for businesses. Businesses can create brand awareness using short-tail keywords and achieve better conversion rate using long tail keywords.